Sustained Surge is a blog designed to help digital marketers quickly find the best tools, plugins & other software to help grow their business.
We cut through the noise and curate lists of only the best inbound marketing tools so you can get back to doing great work.
Think of us as The Wirecutter for digital marketers.
Whether you’re a startup founder, small business owner, agency marketer or freelance SEO, our mission is the same: to help you be a better marketer.
About the Author
My name’s Blair MacGregor and thanks for visiting Sustained Surge. 🙂
I’ve been doing online marketing in one form or another since 2006, starting by learning SEO from scratch with my own web sites to managing search strategies from conception to implementation for some of the biggest brands in the world.
One of the reasons I started this blog is because over the course of my career, I’ve been overwhelmed in the same way you probably are with just how much marketing information exists in the marketplace and how much more of it is coming to market each day.
This glut of information makes it monumentally tough to figure out answers to even basic marketing questions, like what tools are worth buying and what aren’t. What marketing conferences are worth going to and which aren’t worth the money. Etc. etc.
And it’s getting tougher every year.
I started Sustained Surge as a way of trying to reduce that level of noise so you, the reader, can find the information you need to get what you need done and fast.
As a marketer, you’ve got a lot going on. You don’t have the time to spend hours pouring over product reviews, thin blog posts and the same regurgitated marketing content to find what you’re looking for.
Let us do that for you so you can concentrate on your job, whether that’s growing your own business, your clients’ business or just helping your boss look better.
Frequently Asked Questions
Who is this site for?
We think anyone who wants to grow their business (or their client’s business) will find valuable recommendations on Sustained Surge. However, we try to focus our product recommendations on solopreneurs, freelancers and other small to mid-size business owners that do their own marketing and are looking for tools to help them accelerate the growth of their business. If you have an entrepreneurial bent & consider yourself an early adopter of new marketing technology, you should feel especially at home here.
I review both free and paid tools, so even if you don’t have a huge marketing budget, you should find enough here to sink your teeth into. 🙂
Who is this site NOT for?
-Self-styled black-hat SEOs or anyone else looking for tools that create link spam, private blog networks (PBNs) and things of that nature.
-Big company marketers looking for reviews of enterprise-level SEO platforms (e.g. BrightEdge, seoClarity etc.) If you’re looking at potential solutions like that, we recommend checking out Marketing Land’s Enterprise SEO Platform Guide.
There are already a ton of marketing blogs out there. What’s different about Sustained Surge?
Marketers are over-the-top busy these days, either in growing business for their company or their clients. Most of the time, we don’t have the bandwidth to try out a bunch of software to see whether it works for us or not. Nor do we always have the time to keep up on what new tools might be out there that might serve us better than what we’re currently using.
That’s where Sustained Surge comes in. We’re laser focused on providing you with the best insights into what marketing tools are most appropriate for your business, whether that be surfacing new tools that you might not have heard of or reviewing the tools that are already out there. This means you can:
-Spend less time wrangling data and more time growing your business
-Stay current in an ever-changing industry by finding out about the best inbound marketing tools on the market before anyone else
-Save money by finding less expensive alternatives to your current tools or ways to consolidate
-Focus on growing your business, making your boss or client happy and being the marketing superhero you are. (capes not included!)
We don’t write the kinds of thin reviews that you’ll see written on software review sites. Any product we review, we review thoroughly, inside and out, with plenty of screenshots so you can see for yourself whether or not a piece of software is worth trialling.
Moreover, I’ve been involved in SEO at just about every level: from running (and optimizing) my own network of content sites, to working at small, mid-size and big network agencies, to working in-house for brands and as a freelance consultant. I feel this gives me a unique perspective on what software makes the most sense for each use case. And that’s important because the last thing you want to do is commit yourself to a particular tool or software only to find it’s either too robust or too particularized for your needs.
We try to provide readers with a clear understanding of how each product will help them, including the differences and nuances of each tool. This will enable you to more easily compare similar products side-by-side than you would if you were relying on thin user reviews from the big software comparison sites or other blogs.
My hope is that after reading one of our reviews or tutorials, you’ll have the confidence to know that the tool you’re selecting is the right choice.
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Want to get in touch? Use the contact form here.