In recent years, Ahrefs has emerged on the scene to become one of the more sought-after SEO software solutions for backlink analysis available today.
The company claims they have the largest and most accurate database of link data anywhere: a lofty claim considering tools like Majestic have been mapping their own link data for years while Ahrefs has only been around since 2011.
We’ll explore whether this claim is true but this Ahrefs review is primarily intended to assess its overall capabilities as an SEO tool: what it can do and what it can’t do, as well as who the tool might be best for and who it might not be best for.
While it’s best to demo each product on its own, we’re here to give you an in-depth review & guide (with plenty of screenshots!) that will give you a sense of whether Ahrefs might work for your business or if another product is better for you based on your needs.
- 1 The Basics
- 2 Dashboard
- 3 Domain Health & Site Crawler
- 4 Site Explorer
- 5 Content Explorer
- 6 Alerts
- 7 Keywords Explorer
- 8 The Final Verdict
While Ahrefs sells itself largely on its link data, the Ahrefs package comes with a wide variety of other tools that can be leveraged in order to give you a complete picture of search visibility, both for your own site as well as competitors. Indeed, it can probably function as a complete SEO suite for most businesses, which is important because the monthly plans are more expensive than your typical ranking tools. We’ll get into the details of each tool included in Ahrefs further into the review but here’s an overview, along with shortcuts if you want to just skip down and read more about each feature:
Rank Tracking Capabilities, both for your site and its competitors, with the ability to pull local results based on city, state, country etc.
Keywords Explorer, which makes keyword suggestions according to search volume as well as a proprietary keyword competitiveness score.
Domain Health, which acts as an on-page grader for your website that points out potential SEO errors and, most importantly, prioritizes them so you can spend time on the most important items first.
Content Explorer, which can be used either to seek out link opportunities or to glean insights for content marketing ideas. Functions similarly to BuzzSumo and other social listening tools.
And finally Site Explorer, which gives you a detailed look at your site (or any site’s) inbound link profile: where the site is getting their links, the authority of those links, the anchor text that each of those links contains when pointing to the site and much more.
Your Ahrefs experience begins with an onboarding screen designed to get you up and running on the platform, where you select a web site (and its competitors) along with the keywords you’d like to track for each. This brings you to the Dashboard, which acts as your home page every time you log in. From here, you get a top level view of each site you might be tracking at the moment. Ahrefs has its own proprietary ranking system (similar to Alexa, Similarweb and others) which is the first item displayed. The next item you’ll see is your overall Domain Health rating, which is a score provided by Ahrefs based on the on-page grader, along with a summary of issues, both critical and non-critical, that you can then click-through to get more information on. This is followed by ratings for both the domain and the individual URL (note: you can track an individual page or subdirectory on the dashboard as well). Next come your backlink metrics, including a list of how many links you’ve gained or lost since the last update. Note that in measuring historical backlinks, there are two settings you can use: “Live Index,” which is an (almost) up-to-the-minute list of links that were verified as per Ahrefs’ last link crawl and “fresh index,” which is a synopsis of live links as well as dead/inactive links that were live in the past three months. Ahrefs says their database is “partially” updated every 15 minutes but crawling the entire index takes about two months, so despite which setting you choose, odds are you might have to cull through some links that, if tested, are inactive. If you’re looking to get some insight into links that you might have lost, go with the “Fresh Index” option. If you want as close to a snapshot of a web site’s current link profile, your best bet is the “Live Index.” More on this later.
Finally, you can take a peek at keyword data: what organic terms each website might currently be ranking for and, if you’ve set up keyword tracking, which of those terms are currently ranking in the SERPS and where.
The Ahrefs Rank is a fairly straightforward ranking that resembles Alexa but is based primarily on link data. As with Alexa, just about every site in existence is ranked, so if you want to get a sense of the top sites on the web with respect to link authority, you can do so by drilling down from the Dashboard.
Domain Health & Site Crawler
(September 2016 Update: According to Ahrefs, the Domain Health and Crawl Report tools have been temporarily disabled until December 2016 at the earliest. In the meantime, there are plenty of other tools on the market that you can use to assess on-page optimization. RavenTools recently released a free, updated version of their popular Site Auditor tool that works pretty well so you can get the information you need without paying for another tool in the meantime. For other free options, you can also check out our list of Free SEO Tools list, particularly those in the Free Technical SEO Tools section.)
Like a number of other solutions on the market, the Domain Health feature functions as an on-page crawler which tabulates a variety of on-page errors that might be affecting the site, both content & technical, in an easy-to-read format that can then be extracted to .CSV or .PDF. It also prioritizes each set of issues into two buckets, critical and non-critical, allowing the most important items to be segmented and tackled first. Other solutions offer
Ahrefs’ solution is pretty all-encompassing. All indexed pages are scanned and evaluated, regardless of site size and can be sorted in any number of ways. You can choose to download just the pages that have been marked as error-ridden (e.g. only pages with duplicate meta descriptions, only pages taking over 5 seconds to load, etc.) or you can download everything and sort it yourself in Excel. Bigger sites obviously take longer to load: I waited roughly 10 minutes to scan popular technology blog The Next Web (over 200,000 indexed pages) but that’s obviously a small length of time compared to what it would take to look at all of those pages by hand.
As any good SEO knows, it pays to use all of this information to guide you towards what might be wrong with a particular site rather than taking all of what’s listed as the gospel. For example, in reviewing some of what Ahrefs (rightly) listed as having duplicate meta descriptions on a particular site, I found that the page content itself was duplicated as well, despite not specifically showing up in the “Content” section.
If you’re new to SEO or it’s not a speciality of yours, this might be a little intimidating. However, for seasoned digital pros with a strong knowledge of SEO, Ahrefs’ Domain Health & crawl report is robust enough to help guide technical SEO audits for your site or your clients’ sites with ease.
Site Explorer leverages the power of Ahrefs’ link database to put together a vivid picture of any website’s visibility in search, both organic and paid. The most prominent piece of this is an extensive look at a site’s backlink profile: both the total number of links pointing to the site in question, as well as the number of unique domains pointing to the site. You can also look at these links from a historical standpoint, measuring how many links the site has gained (or lost) and at what pace. Ahrefs has link data that goes back to November of 2012. This is valuable data to have if you’re actively tracking competitors: you can see exactly where they’re getting their links and at what pace. If you (or your client) is starting from scratch, for example, you can use the historical data as a barometer to get a sense of exactly how many links it may take to reach a certain level of visibility and how long that might take in your particular niche or industry.
The graphical representation here is excellent: line graphs showing trajectories of link gains month over month as well as bar charts showing exactly how many links are being gained and lost each month. You can also get a geographical representation of where the site’s links are coming from, as well as the anchor text and phrases used most often to link to the site.
The best part? This only scratches the surface of what Ahrefs can do. Let’s take a deeper dive into the kind of data you can get on a site’s link profile.
Every current link to the domain is listed here, with the ability to sort through multiple parameters. Here I’ve sorted the top links by URL Authority score but you can choose to sort by domain authority if you’d like. You can also view external backlinks for each link, e.g. how many other links are on the page that’s linking to your site, along with social metrics for that particular page.
Note that some links are labelled as re-direct chains, meaning the first link shown will re-direct to your website. Or at least that’s the idea. In testing many of those links, however, a lot of them didn’t actually pass us on to WebMD.com, despite showing up in the “Live Index.” What happens, according to the support staff, is that while the re-direct chains are stored in the database, each link in the chain might be looked at on a separate date. Take for instance this high value .edu link, www.mathcomp.leeds.ac.uk/turing2012/ that was pointing to http://challengingturing.org, which was supposedly re-directing back to WebMD.
It was labeled as being recently checked. But that was only the first part of the chain. If you look at the actual link from challengingturing.org, it hadn’t been checked since March and it seems to have expired but hasn’t reflected itself in the index. Not surprising since it was 302 re-direct, of course.
In any case, this can be a little confusing and Ahrefs should probably try and label the last crawl date of each part of the chain to make it a little easier to read into what’s going on, particularly because there doesn’t appear to be any way to filter out these re-direct chains, even if you export the data.
Back to the filtering options. You can also filter links based on Link Type, Platforms and Languages. Link types are designations such as no-follow, re-directs as well as government (.gov) and education links (.edu). Platforms include things like WordPress, Forums, Blogs, E-Commerce, Comment Systems and more, while choosing the language option will specify links that are served from the country of origin’s IP. These are all valuable things to have. If I’m an SEO scouting out high-value .gov & .edu links for my client, I can run Site Explorer on a competitor to see who’s already linking to them and then reach out to them to get a link for my client on that same page. I can also use this to glean insights into whatever vertical you’re in: what forums are talking about your content or your subject matter and who are they currently linking to? And of course if you’re in multiple countries, you know if you want to rank in those countries that it’s imperative to gain as many backlinks as you can from other authoritative sites in that country.
I can also look at links I’ve gained or lost chronologically by drilling down into Backlinks or Referring domains. Here’s an example of how many links Ford.de has lost over the last few months. Below the calendar, I can see a list of each link, when they were lost and what might’ve happened to them. In this case, it looks like several of these links were from older threads on German car enthusiast forums that looked to have changed URLs.
Next, you can have a look at links sorted by anchor text: what keywords are phrases are being used to link to your site the most.
You can even dig deeper for additional context by looking at the snippets associated with each anchor keyword or phrase.
Top Referring Content is a little more streamlined version of the backlinks centered around the specific content that links to your web site and referring IPs shows you what IP addresses those links reside on, which can be useful if you’re trying to clean up a link profile of spammy links that might be coming from a single IP.
The next helpful feature within Site Explorer is the Organic Search feature set, which provides estimates as to where a site is getting its traffic from and from what keywords: perfect for competitive espionage.
You can choose to sort keywords by estimated traffic or you can sort by position, search volume or any number of metrics. You can even filter by term, so in this case if I wanted to see how many Oakley-related keywords Sunglass Hut was purportedly generating organic traffic from, i’d type in “oakley” in the query box:
You can also take a look at which keywords have recently gained movement. There’s the “New Keywords” view which shows where a site once ranked for a keyword (both in absolute terms and as part of a group) vs. where it is today. Then there’s the “Movements” view which provides a more granular look at this information by date, showing exactly how many positions each keyword changed or lost, alongside the estimated traffic gained or lost. For most clients, monitoring keyword rankings daily is overkill considering how much natural fluctuation there is on a day-to-day basis. But having estimated traffic numbers tied to each ranking is a good thing to have in order to show stakeholders how each position in the SERPs ultimately affects overall traffic & visibility.
Finally, the Top Pages view will show you which of these pages is getting the most traffic and what is the top keyword driving that traffic.
Another thing to note is that for each of these Organic Search views, you can choose to sort the traffic by country, so you can determine which pages and keywords are driving traffic from each country. Here are the keywords driving Japanese traffic to Sunglass Hut, for instance:
Recently, Ahrefs added a few new features to the Organic Search section of Site Explorer. The first new view we’ll take a look at is Competing Domains:
Competing domains offers a side-by-side view of some of your domain’s top competitors in organic search. The first column displays the number of keywords that you are uniquely ranking for relative to the competing domain in the far right column. The second column lists the number of terms you both are ranking for. Finally, the “Unique Competitors” column provides a number of keywords that the web site in the “Competing Domain” category is ranking for that you aren’t ranking for. By clicking on this data point (or exporting the data to .CSV), you can also get a more granular look to see exactly what these keywords are.
All of this is data is super helpful for competitive analysis. You can find new web sites that are competing against you, terms that you might want to outrank your competitor for as well as terms your competitor is ranking for that you might want to optimize your site for.
The Competing Pages view is similar but provides this analysis at the page level rather than the domain level to provide individual pages that might be going after similar keywords to your own web site:
Finally, the Content Gap view provides you with a list of keywords that several competitors might be ranking for but your site isn’t, sorted by volume, keyword competitiveness and cost-per-click. It also shows the highest position that each competitor ranks for.
This tool is especially helpful in dealing with more competitive categories where you have a number of different competitors and want a get a sense of what keywords they’re all ranking for. For example, if you provide your client with monthly rank reports for themselves along with these three competitors, you can extract the terms that come out of this view and include them in your reports as potential ranking targets.
If you want more information on how the individual content pages on your site is being linked to, Pages is probably the place to find it. You can start out by clicking on “Best by Links” which will show you the best page on each site by referring domains.
However, perhaps you run a blog or some other news property (like Mashable) and are more interested in what pages have been generating the most links lately. You can have a look at that too by clicking on Best by links’ growth to see what pages have gained the most links in the last day, week and month:
Want to sort each page by social shares? You can do that too. If you want to look at just social shares and nothing else, click on Best by Shares. If you want to see a combined view where you can sort either by referring domains OR social shares, use the Top Content view shown below. In either case, you can also choose to sort by an individual social network. This data can help inform the likelihood of your content marketing strategy on various platforms: what types of content from a particular website get the most shares on LinkedIn vs. Pinterest vs. Twitter, etc.
Another thing you can use Ahrefs for is to assess a site’s outbound links. You can get an extensive look as to which web sites your site in question is linking out to the most and the anchor text most often used with those outbound links. You can also use it to check broken outbound links on each page of the web site you’re checking.
Let’s start with Linked Domains & Anchors. These two menu items are pretty straight forward: the first shows all of the linked-to domains, followed by how many times that site is actually being linked out to. In this case, it’s obvious that on Inc Magazine’s sites, the highest number of outbound links are to their social network pages: Instagram, Flipboard, LinkedIn, Facebook and the like, so if you have an editorial site like this one, you’ll want to filter these obvious outbound links out when you export the data.
Anchors shows you the anchor text for both internal & external links. As with some of the previous data points, you can choose to filter by link type if you want to sort these links by education, governmental and so forth.
Finally, you can sort by broken links. There are a couple of ways you can use this tool. For your own site, this is a valuable way to round up (and fix) all of the broken outbound links to your website if you’re not already using a dedicated program like Screaming Frog or Xenu’s LinkSleuth. You can also use it to help conduct a broken link building campaign: use the tool on a site that you’re looking to get a link to your site from and reach out to the publisher when you find a broken link to a competitor or, a similar piece of content you’ve created. (See Quicksprout’s guide to Broken Link Building for more detailed information on what this entails and how to do it right)
Finally, Site Explorer provides competitive insight into any web site’s paid search initiatives, including popular paid search keywords, ad copy as well as top landing pages. This is similar to SpyFu and other tools that focus almost exclusively on paid search espionage, but it’s available here in Ahrefs if you want to take advantage of it.
First, you can review paid search keywords currently driving traffic on an aggregate and on a percentage basis. You can also hover over the yellow label under the ‘Ads’ column to view the text of any ad associated with a particular keyword. Or if you want to see all ads, simply click on the ‘Ads’ view on the sidebar to get a listing of each ad with their corresponding landing page.
You can also get a view of top landing pages, including how many ads are associated with each one:
A Note about Data Export & Reporting
Ahrefs offers users the ability to export just about every piece of data into Excel, not just from Site Explorer but all of the other tools as well.
In Site Explorer, you can also choose to export .PDFs that show data using the same charts and bars you see on the Overview page.
However, one thing that might be seen by some as a drawback is that for Standard plans and below, you can only get these .PDF reports with the Overview data. None of the more granular views of backlinks, referring domains etc. are available in .PDF form unless you upgrade to an “Advanced” plan, which currently runs at $399 USD a month.
That I can’t receive a visual, exportable report of the more granular data within Site Explorer even at the Standard plan (at $179 USD per month!) strikes me as unnecessarily harsh, particularly since I already have access to all of this data from within the console itself. Many other SEO point solutions allow me to export all of the data I want in reports that are completely customizable AND white labelled. I feel strongly that if I have access to the data in the first place, I feel I should be able to access that data in a format of my choosing.
This also brings me to another drawback on the reporting side: a lack of white labelling. None of the pricing plans seem to offer any kind of white-labelling option, which can also be frustrating if you’re doing competitive research or a pitch for a potential client and you don’t want to give away the fact that you might be using automated software to augment your analysis.
Now if you already use customized dashboards and simply want the raw data in spreadsheet form, neither of these issues are going to be a dealbreaker for you, nor should they be. But if you’re not using your own dashboards, either because you’re not a spreadsheet wizard or you’re doing freelance work independently, this might be something you want to at least consider before investing time & money into Ahrefs.
The next tool in the Ahrefs suite is Content Explorer, which mimics stand-alone tools like BuzzSumo as well as the capabilities of some of the enterprise social listening tools like Brandwatch and Sysomos. Here you can get a deeper understanding of the kind of content attracting the links & social shares you’re looking for in order to improve your organic search visibility. You can also use this as a way to glean further insight into the kinds of publishers linking to content around this topic.
Let’s say you’re a medical billing software provider. You can search “medical billing” to see what content specific to medical billing is resonating with people:
Some of what’s here will be news articles, press releases and other content that naturally acquires links from news aggregators that specialize in that material. But you can also Content Explorer to unearth original content that’s been found to be helpful enough to readers that other authoritative websites have decided to link to it. Take two examples here from the same publisher, CaptureBilling.com, a medical billing services provider with a blog that had a consistent presence when we searched “medical billing:”
While neither piece of content had an abundance of unique links, each received over 100 social shares. Moreover, this site had a number of other similar content pieces that were also receiving not only plenty of social shares and inbound links but were also ranking for several organic keywords on their own. You can check this (and other metrics) for each piece of content by clicking on the “Details” button under “Who tweeted”:
You can also choose to sort on criteria like Publish Date, in order to see what content has been accumulating links and social shares in the last week or month. Or sort by language to only see authoritative content in a particular language.
There are also advanced search operators one can use to narrow your keyword search down to a specific URL or author, as well as boolean operators and proximity searches. For example, if I want to see the most shared and/or linked to Bitcoin-related content on the New York Times’ web site, the search would look like this:
Overall, there’s a lot to like about the Content Explorer tool, which compares favorably to similar solutions from BuzzSumo, at least when it comes to surfacing link-worthy content. If you’re looking to dig deeper into the actual influencers sharing said content, Content Explorer might not be enough and you may better suited towards something like BuzzSumo, BuzzStream, Little Bird or any number of other influencer marketing tools out there. But that also means you have to pay for another tool, which is a hefty consideration if you’re a smaller business or agency.
While we’re on the subject of similarities between the content marketing-specific tools of Ahrefs as compared to true social influencer tools like Buzzsumo, let’s look at another thing those platforms have that Ahrefs also has: Alerts. And you can set alerts not just for brand/keyword mentions but for newly acquired backlinks as well. Simply set up the alerts for each web site you’re tracking by clicking the gear button all the way to the right.
This will allow you to set several different parameters, including the scope of your report (e.g. whether you want to be notified of new backlinks, lost backlinks or all of it), the frequency with which you want your report delivered and who will actually receive this reports.
If you want to add monitoring for a specific mention, you can do so by clicking the “Mentions” tab and typing in the query you want, along with mode, languages as well as blocked domains. For example, if I’m Ford and I want to monitor mentions of the Ford Fusion car from anywhere NOT including Ford’s own web site, I would set it up like so:
You have complete control over the alerts received and the frequency at which you receive them and can change them at any time.
Obviously there are a lot of services that provide these kinds of alerts, many for free. But it’s nice to have another tool you can access from a central location.
The last of the major tools is Keyword Explorer, which like many tools, provides keyword recommendations from a root term based on search volume, competitiveness, cost per click & other metrics. There are similarities with Google’s Keyword Planner tool, which most SEOs still leverage for the brunt of their keyword research. But unlike Keyword Planner which is primarily designed with cost-per-click advertising in mind, this has been designed more for organic SEO. One of the most outwardly identifiable reasons for that claim: Keyword Explorer contains a Keyword Difficulty score that’s based on the backlink profiles of the sites that rank on the 1st search engine results page (SERP) as opposed to Google Keyword Planner’s competitiveness metric which is based purely on paid search metrics: how many advertisers are bidding on each ad, how many ads are present for each keyword etc. (See Darren DeMatas from SelfStartr’s article on the subject on why you can’t rely on Keyword Planner’s competitiveness score to gauge the viability to rank organically for the keywords you want)
To get started, type in a keyword and you’ll automatically get a list of relevant terms which are, by default, sorted by volume. You can change this to sort by Ahrefs’ Keyword Difficulty metric as well as overall SERP results.
You can also click the SERP button next to any keyword in order to get a snapshot of the current top 10 results for that keyword:
As with the Adwords Tool, you can also filter these terms by phrase match and exact match as well.
One drawback of Keywords Explorer is that the tool itself doesn’t have any negative keyword capabilities where you can filter out terms you don’t want. In our example, if I’m looking at who ranks for “swimming pools,” as much as a fan I might be of Kendrick Lamar, I don’t want want searches for his music popping up into the results here. So if you want to use negative terms to filter out keywords you don’t want, you’ll have to export the list and filter it out in Excel. Having this as a native function before you export should be something Ahrefs should incorporate into the tool in the future.
So those are the main tools in Ahrefs. However, there are a few other tools you should know about that are part of the Ahrefs suite, so let’s go through what they are and how you can use them.
Ahrefs Rank mimics existing tools like Alexa and SimilarWeb in ranking the top domains on the web with their ranking algorithm based primarily on inbound link data. You can search any domain to see where it ranks on the list. By clicking on the arrow to the right of each domain, you can get a snapshot of their link data.
Domain comparison gives you an extensive side-to-side comparison of link metrics from up to 5 domains in a similar fashion to Moz’s Open Site Explorer, including pie charts showing distribution of links and line graphs for referring domains and new (and lost) referring pages.
Unfortunately, the export capabilities are a little shaky. You can export the line graphs below in .PDF, .JPG, .PNG or .SVG format but only one at a time. And you can’t export the data as shown above, so you’ll have to take a screen shot. Still, you can get the data elsewhere in .CSV form and can incorporate it into a custom dashboard for use in your own reports if you wish.
Ahrefs SEO Toolbar
Ahrefs features a toolbar that can be used in Chrome or Firefox that’s free for everyone; however, an Ahrefs subscription will allow you to get more extensive data from the toolbar itself.
It’s a little bit small in Chrome compared to some of the other popular SEO toolbars out there (SEOQuake, for instance). But it gets the job done and is an easy way for you to get link data for both the page and domain you’re currently on.
Quick Batch Analysis
This tool allows you to quickly get link data for a large number of sites, up to 200, in an easy, no-frills format.
Let’s say I’m a professional bridge player with a blog and want to quickly get inbound link data of other web sites related to bridge and other card games that might want to link to my content. I can go to Alexa and get a list of the Card Game-related web sites and throw them into this tool to get the data I need.
All of the data for this tool is exportable as well, via .CSV.
Finally, Link Intersect allows you to cross-reference the link profiles of multiple domains to see who might (or might not be) linking to a group of target sites. You can type in multiple domains to see who might be linking to all of them at the same time. You can also, if you wish, list a site in that same search that isn’t being linked to among that group of sites.
The most obvious use case for this tool is to determine the sites that are linking to your competitors web sites but not you. You can then export that list and contact those sites to see if they will also link to your site or content. This is a good way to quickly and easily expand your circle of possible link outreach candidates if you know the main players in your niche.
The Final Verdict
Ahrefs is a supremely powerful tool designed primarily for high-end link analysis but with secondary capabilities that are probably able to replace whatever solution you might be using for rank reporting, on-page optimization and other SEO tasks.
Some things to keep in mind if you’re considering purchasing Ahrefs:
It’s not a tool for everyone, at least from a price standpoint. While the interface is intuitive enough for even SEO novices to pick up, the starting price point ($99 a month for the most basic plan) may put it out of range for a lot of small business owners, freelancers and solopreneurs who might not need this much data on a regular basis. Of course many of the premium, non-enterprise SEO software these days starts at this point: RavenTools, Moz Pro, and Web CEO all start at the same price point. If you’re managing a small web site, there are other tools that are cheap (or even free) that will allow you to monitor rankings for a couple of keywords, can guide you towards the changes that need to be made in order to improve site optimization and can alert you to mentions of your brand. And if you’re a small business owner that wants a one-time “lay of the land” report of their competitors or your a small agency that needs the data for a client pitch, you can always sign up for a free trial, get what you need and then see if you want to stick around for more.
Its ability to create on-the-fly reports is also somewhat inconsistent, as different tools have different export criteria and there is no white labelling capability even for higher priced plans. As I mentioned earlier, if you have your own dashboards and just want to export the .CSV data into your own reports, this isn’t a problem. If you want something more automated and more “hands off,” you might want to look at other tools.
Another thing we noticed is that the social data is sometimes inconsistent, particularly that of Twitter, where we would sometimes see zeros across the board using tools like Content Explorer alongside the (correct) data of Facebook and Pinterest. This probably has less to do with Ahrefs itself than it does with Twitter and its API but it’s still worth noting.
All of that said, if you’re an SEO professional or you have a brand with multiple competitors, this is a fantastic piece of software to have at your disposal. The link data is phenomenal and while the historical data isn’t as far-reaching as Majestic’s, it has a similar level of granularity: you can measure any site’s authority and the authority of any inbound link that might be linking to such a site to measure the strength of your own domain as well as to see exactly how much effort it will take to catch up to your competitors. That and the fact that there are so many other things you can use it for mean that if you’re using dedicated rank reporting software or an on-page optimization checker or another source of competitor data like SpyFu, you’ll probably find that Ahrefs’ product suite works just as well if not better for one price. Which means, if the tools you’re currently using are under monthly plans, you might be able to save some time and money by just using Ahrefs. But before you commit to ditching your old tools, make sure you go through the trial first to test all of its capabilities first.
You can sign up for a free 14-day trial of Ahrefs by clicking here.